Today, I attended the first “Demo Day” event that I have ever been to. For those unfamiliar with the term, a “Demo Day,” in this context, is a day in which start-ups demonstrate their products after working through a program like that offered by Shotput Ventures. Shotput’s program is essentially a start-up accelerator (3-month program) for capital-light web companies.
The companies that presented:
There was a very obvious trend amongst these companies that may be attributed to the advisement they received while participating in the Shotput Ventures program: existing Web 2.0 integration. All of these companies sought to integrate existing Web 2.0 platforms (i.e. twitter, facebook, blogging portals, etc.) rather than constructing their own. The audience saw a twitter feed here, a blog list there, and share button to boot. This certainly makes a lot of sense from a development point of view. Why waste time re-inventing the wheel when you can simply use the API’s of already-available and widely-used technologies? However, this may just be a higher-order motive.
Internet users are becoming more accepting of Web 2.0 everyday and start-ups know this. In a few years, a typical web-user may not even accept a web application that is not integrated with Web 2.0 in some way. Sure, the pattern that emerged at “Demo Day” today may have simply been due to Shotput’s advisement. However, it is the rapidly changing landscape that is motivating advisers.
Twitter feeds are only the beginning. There is a larger paradigm shift at play. Consumers are more interested in product information from their fellow consumers than superficial content on retail websites. Tech developers are more interested in blog articles written by fellow developers in the trenches than books written by academics. People want information produced for them and by them. It is only natural.